A major force in the yellow page industry, White Directory Publishing was looking for a solution to help advertisers take advantage of pay-for-performance advertising. White also wanted to expand the use of their search engine portal “The Talking Phone Book.” Metrix4Media, LLC was able to meet both needs. White’s advertisers were able to consolidate their cost-per-click activities into a single solution.

“Metrix4Media, LLC's industry leading local search engine bid management, pacing and interfaces to the major search engines including Google and Yahoo! Search | Bing have significantly strengthened our on-line offerings and provided our advertisers with a unique mix of services," said Jeff Folckemer, Chief Executive Officer for White Directory. Folckemer added, “In a few short months, sales have exceeded 1,000 advertisers and our projected incremental revenue is on target to beat our expectations.

Metrix4Media, LLC and White Directory have allied themselves to deliver a customized marketing and advertising solution that gives customers proof of their online and offline advertising performance. Combined with the real-time click traffic results of their search engine advertising campaigns, clients will also have access to their call tracking reports showing total number of calls received, calls by campaign, caller data such as name, address, phone number, time and date of call, call duration, and more.

White’s Jeff Folckemer said, "I'm extremely pleased with the relationship between our two firms. Metrix4Media, LLC has an excellent product, a strong management team and a great sense of the needs small businesses have in getting exposure online." Folckemer added, "Through our combined efforts, we'll offer best of breed products with local online experience, tracking numbers for thousands of our advertisers across all of our markets."